17.09.24 @Innovation Forum John Atanasoff, Sofia Tech Park (Vol. 1)
Shaping the Future
of Sustainable Events
Welcome to
The Event for Events
Watch Live
Why Attend?
The event industry is rapidly evolving, demanding greater collaboration and innovative solutions. As technology advances and industry practices shift, collective efforts become essential for success. While environmental concerns are growing, adopting sustainable practices is increasingly important.
What to Expect?
300+ Attendees:
Network with industry professionals and enthusiasts.
10+ Exhibitors:
Discover the latest solutions from leading companies.
20+ Speakers:
Gain insights from local and international experts.
Environmentally Friendly:
Enjoy a plastic-free, sustainable event.
Zones
Experiential Zone:
Interactive booths showcasing top industry
solutions.
Knowledge Zone:
Sessions dedicated to knowledge exchange and
inspiration.
Meet & Greet Zone:
Opportunities for networking and relaxing with peers.
Knowledge
Zone
Speakers
Alexandar Penkin
CEO @STREAMER.BG
Andrey Lilov
CEO @URBO Studio
Boyko Takov
Executive Director @ Bulgarian SME Promotion Agency
Desislava Boshnakova
PhD, senior assistant professor of International Activities and Public Relations
@New Bulgarian University
Diana Petrova
Senior Account Executive @United Partners
Dilyana Maneva
CSR and Communications Manager
@For Our Children Foundation
Etien Yanev
Trainer in digital marketing, AI & personal branding
Evgeni Momchilov
Manager @Right Rental
Gorazd Cad
Co-Founder @CONVENTA
Jivko Yordanov
Design & Motion & Co-Founder @Those Things
Hristo Petkov
Business Director @Next DC
Ivan Yotov
Ceo @Fragment
Kosta Karakashyan
Director & Producer @Studio Karakashyan
Lyudmil Dachev
Creative Director & Co-Founder @Those Things
Maja Bosanac Domijan
Owner & EEE Event Manager @Eventful.hr
Marina Vrechkovа
Assistant Director of Sales @Hilton
Monika Balcheva
Creative Lead, Event & Experience Producer
Nikola Kerekov
Author @Ratio
Peter Dimitrov
Director @A to Jazz Festival
Plamen Bosev
CEO @ProTechnica Event
Polya Koleva
Project Coordinator @UN Global Compact Network Bulgaria
Preslav Bobev
CEO @IMG Connect
Silvia Rangelova
Executive Director @Red Devil Catering
Stefan Elenkov
Founder and CEO @Fest Team
Stephanie Velichkova
Event Manager @Sofia Tech Park
Stoycho Banenski
Mayor of Bansko Municipality
Todor Mladenov
Executive Director @Sofia Tech Park
Tsvetelina Grozdanova
Business Development Manager @Launchee
Vanessa Steinmann
FMX Sales & Marketing Manager
Veselin Dimov
Director @Toplocentrala
Viktor Tanev
Event Manager @Sofia Tech Park
Violeta Vasileva
Immersive Experiences @Mimic Productions
Vladislav Iliev
Founder @Studio Phormatik &
Co-Founder @Videnie
Vladislav Vankov
Co-Founder @Club DOM
Conference Agenda
Moderator: Pavel Vladimirov
Forum Host & Script Writer @BNT
9:00-10:00
Coffee & Networking
10:00-10:30
Part 1: Shaping the Future of Bulgaria's Event Industry
Moderators: Viktor Tanev & Stephanie Velichkova, Event Managers @Sofia Tech Park
- Pavlin Petrov, Deputy Minister of Tourism
- Boyko Takov, Executive Director @Bulgarian SME Promotion Agency
- Todor Mladenov, Executive Director @Sofia Tech Park
- Elka Obetsanova, Chief expert at Bansko Municipality
10:30-11:00
Part 2: Mapping Bulgaria's Event Landscape
Moderator: Monika Balcheva,
Creative Lead, Event and Experience Producer
- Veselin Dimov, Director @Toplocentrala
- Plamen Bosev, CEO @Protechnica Event
- Diana Stoyanova, Marketing Expert @Matti
11:00-11:30
Part 3: The Art of Turning Concepts into Experiences
Moderator: Pavel Vladimirov, Host @Event Pro Forum
- Desislava Boshnakova, PhD, Professor of Public Relations and Special Events, @New Bulgarian University, podcaster, publisher, author, organizer of TEDxSofia
- Silvia Rangelova, Executive Director @Red Devil Catering
- Hristo Petkov, Business Director @Next DC
11:30-12:00
Part 4: Beyond Logistics: Navigating the Complexities of Large-Scale Event Management
Moderator: Pavel Vladimirov, Host @Event Pro Forum
- Vanessa Steinmann, Program Manager Sales & Marketing @FMX Conference
- Stefan Elenkov, Founder and CEO @Fest Team
12:00-13:30
Lunch & Networking
13:30-14:10
Part 5: How to Sell Your Event: Strategies for Attracting New Audiences and Sponsorships
Moderator: Dessislava Marinova, Communications Manager @Eventex Awards
- Preslav Bobev, CEO @IMG Connect
- Andrey Lilov, CEO @URBO Studio
- Diana Petrova – Account Executive @United Partners
14:10-14:30
Part 6: The Crucial Role of Branding and Visual Identity in Events—Key Insights, Dos, and Don'ts!
Moderator: Stephanie Velichkova, Event Manager @Sofia Tech Park
- Lyudmil Dachev, Creative Director & Co-Founder @Those Things Studio
- Jivko Yordanov, Design & Motion & Co-Founder @Those Things Studio
14:30-14:50
Part 7: AI for marketing your event
- Etien Yanev, Fullstack Marketing Expert
14:50-15:10
Part 8: Digital Media & Immersive Experiences - The New Kids in Town
Moderator: Violeta Vasileva, PhD, Immersive Experiences @Mimic Productions
- Vladislav Iliev, Founder @Studio Phormatik
- Kosta Karakashyan, Director & Producer @Studio Karakashyan
15:10-15:30
Sustainability Challenge & Coffee Break: Break the Ice, Win the Prize!
15:30-16:00
Part 9: AND THE WHEEL BEND, AND THE STORY END
Why event planners no longer believe fairytales about sustainable event organization from January 1st onwards
- Gorazd Cad, Co-Founder @CONVENTA
16:00-16:40
Part 10: Is Your Event Sustainable?
Moderator: Polya Koleva, Project Coordinator @UN Global Compact Network Bulgaria
- Marina Vrechkovа, Assistant Director of Sales @Hilton Sofia
- Peter Dimitrov, Director @A to Jazz Festival
- Maja Bosanac Domijan, Owner & EEE Event Manager @Eventful.hr
16:40-17:20
Part 11: Event Organizers' Top 5 Secrets to Success
Moderator: Ivan Yotov, Ceo @Fragment
- Vladimir Vankov, Co-Founder @Club DOM
- Nikola Kerekov, Author @Ratio
- Dilyana Maneva, CSR and Communications Manager @For Our Children Foundation
- Tsvetelina Grozdanova, Business Development Manager @Launchee
- Alexandar Penkin, CEO @STREAMER.BG
17:30-20:00
Cocktails & Networking
Clubhouse Live Studio Agenda
Moderator: Pavel Vladimirov
Forum Host & Script Writer @BNT
12:00-13:30
Part 1: Sustainability Insights
- Simona Stilyanova, Co-Founder & Managing Partner @Osnova
- Polya Koleva, Project Coordinator @UN Global Compact Network Bulgaria
- Gorazd Čad, Co-Founder @CONVENTA
- Polya Koleva, Project Coordinator @UN Global Compact Network Bulgaria
- Eleonora Yosifova, Campaigner @Environmental Association Za Zemiata
- Marina Stefanova, PhD, Vice Dean Sustainability Empowerment and Engagement @FEBA, Sofia University
- Maja Bosanac Domijan, Owner & EEE Event Manager @Eventful.hr
Experiential
Zone
Exhibitors
Showcase Your Innovations
Exhibit your innovative products and services in our recyclable cardboard pavilions, embodying the principles of sustainability. Engage with leading industry experts, attract new customers, and connect with key players in the event industry. This is a pivotal opportunity for forward-thinking companies with sustainable and innovative solutions to demonstrate their commitment to eco-friendly practices and shape the future of Bulgaria's event industry.
Meet&Greet
Zone
Networking
& Fun
A dedicated area where partners and guests can engage in inspiring conversations and exchange contacts and ideas beyond the conference topics.
Connect, collaborate, and network in an environment designed to foster meaningful interactions.
Partners
Get Involved аs Our Partner
Don't miss this opportunity to be part of a groundbreaking event that is set to redefine the event industry in Bulgaria.
Participants
The Venue
A Bridge between Scientific and Business Communities
John Atanasoff Innovation Forum is a convention center that hosts more than 80 events and over 100 000 people annually for events, thematically related to the main focus areas of Sofia Tech Park.
- A keystone location in the local innovation and startup ecosystem
- Provides an excellent environment for the exchange of knowledge, ideas and networking
