Turning Concepts Into Experiences
Sofia Tech Park
Join the Collective Mastermind Redefining the Future of Events
Where It All Begins
Across centuries, continents, and technologies, the need to come together has remained constant — to share space, to exchange signals, to create something that lives between us. Born of this timeless instinct, Event PRO Forum unites the voices driving the evolution of events.
In its second edition, the forum expands. Not only in scale, but in depth.
This year, we explore how narrative, design, technology, and human sensibility no longer unfold in isolation, but evolve within one living system — fluid, intuitive, interdependent.
More than a professional gathering. A living process of collaboration, where presence becomes contribution, and experience is shaped in symbiosis.
A collective mastering of what events can be, and where they might take us next.
Created and hosted by Sofia Tech Park.
What Awaits
A one-day carefully composed journey through everything an event can be.
400+ Attendees
from across the events ecosystem
20+ Speakers
offering insights that span from sensory storytelling to future-facing technology
20+ Exhibitors
presenting the tools, platforms, and materials shaping the industry
You’ll move through conceptual talks, curated debates, shared rituals, and experiences designed to engage more than just the mind.
This is a space built for exploration — where ideas are tested, felt, and exchanged. Where the leading voices don’t just present.
They open up their process and invite you in.
The Spaces Within
Connections Tent
A space for shared presence. Hosting morning brunch, expert consultations, workshops, and informal exchanges.
Main Stage
The focal point for ideas. Talks and panels will unfold here to provoke thought, share insight, and spark new perspectives.
Immersive Room
Expo Area
The Forum's Flow
Voices
Leading experts from across the field. Present not just to speak, but to shift the way we think, design, and connect.
Deliana Bencheva
Landscape Architect & Co-founder @Cvetni Idei
Suni Danadzha
Founder & CEO @Sofia Breathes Foundation and Organizer of Sofia Art Fair
Maria Todorova
CEO/CCO @Next-DC
Nadezhda Stancheva
Multi Property Director of Sales and Marketing @Four Points by Sheraton Bansko
Yanina Taneva
Ideas activator and founder @TOPLOCENTRALA
Ivan Yotov
CEO @Fragment
Dimitar Borisov
Co-Founder @COO @Collective Crew, Founder @Хисарлъка Experience & Adventure Cocktails
Niya Petrova
Senior Editor @Bacchus Magazine
Natanail Stefanov (Host)
Natanail Stefanov, Entrepreneurship Enthusiast, Social Change Maker & Vice Chairman @Sofia Tech Park JSC
Margarita Dimitrova
Margarita Dimitrova, Founder, Creative Director & Designer @Subcultura
Andrey Lilov
Founder & CEO @Urbo Studio
Dimitar Todorov
Co-Founder and CEO @Meet You
Tsvetelina Simeonova-Zarkin, PhD
Municipal councillor @Sofia City Council
Mira Lazarova
Chief Expert @Municipality of Sofia, Oborishte District
Georgi Atanassov
Independent Sound Designer & Composer
Alexander Tsekov
Art Director @Cosmos
Adriyana Mihaylova
Founder and Managing Director @Imp-Act Agency
Stoyan Yankov
Performance Coach, Author and Professional Speaker
Maria Lazarova
Founder @Green Advertising
Preslav Bobev
CEO @IMG Connect
Evelina Stoyanova
Employer Branding & Corporate Communications Consultant
Stanislava Ivanova
Learning and Development Business Partner
Simona Georgieva
AI Evolution & Community Partner @SISTEMMA International
Stefka Tancheva
Head of Talent & People Development Department @Address Real Estate
Trayana Kazandzhieva
Client Service Director @The Kontakt
Marin Petkov
Founder & CEO @MP-STUDIO and LUNAR Festival of Lights
Martina Stefanova
Founder, General Manager, Cultural Strategist and Art Director @ KvARTal - Sofia Art District, KvARTal Festival
Aric Dromi
Futurologist, Strategy & Creative Advisor
Boris Hristov
Founder @356labs and Present to Succeed Conference
Mihail Dimov
Art Director @Sensory Theatre Sofia
Martin Radulov
Managing Partner @Matti Events & Catering
Laska Nenova
Founder & CEO @BG Be Active
Georgi Kamov
Independent Consultant and Facilitator in Innovation, Service Design and Customer Experience
Gergana Kabaivanova
Founder & CEO, Pendara.bg
Conference Agenda
11:00 - 12:30
Welcome Brunch & Оpening Flow
12:30 - 12:45
Why We Crave Experiences
- Aric Dromi, Futurologist, Strategy & Creative Advisor
12:45 - 13:15
Manifesting Ideas
- Mihail Dimov, Art Director @Sensatory Theatre Sofia
- Trayana Kazandzhieva, Client Service Director @The Kontakt
- Dimitar Borisov, Co-Founder @COO @Collective Crew, Founder @Хисарлъка Experience & Adventure Cocktails
Moderator: Natanail Stefanov, Entrepreneurship Enthusiast, Social Change Maker & Vice Chairman @Sofia Tech Park JSC
13:15 - 13:50
Taste as a Narrative
- Gergana Kabaivanova, Founder and CEO @Pendara.bg
- Martin Radulov, Managing Partner @Matti Events & Catering
- Alexander Tsekoff, Art Director @Cosmos
Moderator: Niya Petrova, Editor @Bacchus Bulgaria
13:50 - 15:00
Aurora Feast (Slot 1)
Immersive Room
Pre-registration from the mobile app is required.
More to be revealed soon.
15:00-15:30
Light, Sound, Atmosphere
- Georgi Atanassov, Independent Sound Designer & Composer
- Marin Petkov, Founder & CEO @MP-STUDIO and LUNAR Festival of Lights
- Margarita Dimitrova: Founder, Creative Director & Designer @Subcultura
Moderators Ivan Yotov, CEO @Fragment & Stephanie Velichkova, Event Manager @Sofia Tech Park
15:30 - 15:50
Personal in the Crowd
Case Study: City events
- Adriyana Mihaylova, Founder and Managing Director @Imp-Act Agency
- Mira Lazarova, Chief Expert Municipality of Sofia, Oborishte District
Moderator: Yanina Taneva, A
15:50 - 16:30
Sustainability in Motion
- Laska Nenova, Founder & CEO @BG Be Active
- Martina Stefanova, Founder, General Manager, Cultural Strategist and Art Director @KvARTal - Sofia Art District, KvARTal Festival
- Tsvetelina Simeonova-Zarkin, PhD, Municipal councillor @Sofia City Council
Moderator: Maria Lazarova, Founder @Green Advertising
16:30 - 16:50
Refreshing Break
16:50 - 17:10
Meet the Disruptors
5-Minute Heartbeat on stage
- Simona Georgieva, AI Evolution & Community Partner @SISTEMMA International
- Stefka Tancheva, Head of Talent & People Development Department @Address Real Estate
- Stanislava Ivanova, Learning and Development Business Partner
- Evelina Stoyanova, Employer Branding & Corporate Communications Consultant
17:10 - 17:30
Networking Beyond The Surface
- Stoyan Yankov, Performance Coach, Author and Professional Speaker
17:30 - 18:10
DEBATE BY SREDA: Tech Vs. Touch
Does Technology Strengthen or Weaken Real Connection?
- Tech Debator: Georgi Karamanev, Journalist & Creator @Дигитални истории
- Touch Debator: Venelin Shurelov, Professor @National Academy of Art Sofia
Moderator: Daniel Nenchev, Multimedia Journalist @BNR
18:10 - 18:25
Orchestrating events: From storyline to impact
A behind-the-scenes look from the trenches
- Boris Hristov, Co-Founder @356 Labs
Moderator: Stephanie Velichkova, Event Manager @Sofia Tech Park
18:25 - 18:45
Experiences That Last
The Science and Art of Memorable Events
- Georgi Kamov, Independent Consultant and Facilitator in Innovation, Service Design and Customer Experience
19:00 - 20:00
Aurora Feast (Slot 2)
Immersive Room
Pre-registration from the mobile app is required.
More to be revealed soon.
19:00 - 22:00
Unwinding Soirèe
Beyond the Stage
Aurora Feast
A living installation where taste, scent, light, and sound breathe together.
Here, earth, flora, water, and air intertwine in a single symphony that unfolds through presence. The more people take part, the richer and more layered the experience becomes.
Collectively created by:
Dawn of Senses
An interactive performance – a necessary mutual calibration that sets the day in motion.
Where the senses are not yet fully awake, there is a void. Only your presence can fill it.
The mechanical will gradually unfold into the organic, and the individual will merge into a shared movement towards a flow of stories.
Collectively created by:
13:00 – 13:15
When art meets the audience: event or experience?
Suni Danadza
Founder & CEO @Sofia Breathes Foundation and Organizer of Sofia Art Fair
13:15 – 13:30
Networking through experience: a strategic approach to business connections
Preslav Bobev
Managing Director @IMG Connect Card
13:30 – 13:45
When is creativity the most valuable investment?
Maria Todorova
Founder, CEO & Chief Creative Director @NEXT-DC
13:45 – 14:00
The Detail as Emotion: How planning Shapes the Experience
Dimitar Todorov
Co-Founder & Managing Director @Meet You
14:00 – 15:30
BREAK
15:30 – 15:45
Beyond the Location: How Hotels Shape the Event Experience
Nadezhda Stancheva
Director of Sales & Marketing @Four Points by Sheraton Bansko and Four Points by Sheraton Sunny Beach
15:45 – 16:00
What Drives the Industry: Event Trends 2025
Andrey Lilov
Founder & Managing Director @Urbo Studio
16:00 – 16:15
Hybrid Events: How Experiences Travels Online
Marian Baychev
Production Director @Bulstream
16:15 – 16:30
Event Tourism: How the Story Begins with the Journey
Milena Draganova
Key Account Manager @Dan Travel
16:30 – 16:45
When Space Blooms: Emotion, Composition, and Shared Sesnsations
Delyana Bencheva
Landscape Architect & Co-founder @Cvetni Idei
Those Who
Shape the Day
Partners
Get Involved аs
Our Partner
We’re building more than an event — we’re cultivating a shared space for dialogue, creativity, and transformation.
If your brand believes in meaningful presence and long-term vision, we welcome you to join us as a partner in the process.
Exhibitors
Be Part of What's Shared,
Not Just Seen
Visibility here means more than display — it means engagement. Your presence as an exhibitor will open space for meaningful encounters, future collaborations, and ideas that extend beyond the day.
Collaborators
The Host
Sofia Tech Park
Bulgaria’s first science and technology park — a space where research, entrepreneurship, and innovation converge.
Designed to foster connection between disciplines, it hosts companies, labs, and communities working at the edge of what’s next.
Among its many functions, it is also a place where events take root — imagined and carried out by a team committed to creating spaces for shared knowledge and meaningful exchange.
Event PRO Forum is one expression of that ongoing work — a rhythm carried forward for over a decade.
The Venue
Innovation Forum
John Atanasoff
A place where knowledge moves between disciplines — science, business, technology, and beyond.
John Atanasoff Innovation Forum sits at the heart of Sofia Tech Park, hosting over 80 events and more than 100,000 visitors each year.
A hub for exchange, built for ideas to meet and move.
